The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
By:"Duane Knapp"
Published on 1999-11-01 by McGraw Hill Professional

E-book Library:"Business & Economics"

How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why \

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